That's what someone asked me on Facebook when I posted about the success of the current free promotion for my cookbook/memoir, Fry Bacon. Add Onions. It's a good question and not always easy to answer. Only a few of my books are eligible for free promotions because Amazon requires that a book be exclusive to them in order for it to be free at certain times. Since most of my books are also sold on Barnes & Noble and other outlets, they will not be offered for free. Consequently, I consider free promotions to be a form of advertising. Readers get a free book and I get the possibility that they will like my style and want to read more of my work.
The current promotion for Fry Bacon. Add Onions is one of the most successful ones I've ever done. In three days the book has climbed to be the No. 1 Cookbook in Amazon's Free Store:
It also climbed as high as #37 OVERALL in the Free Store. I have never had a book in the Top 100 overall before and am thrilled. It also accomplished this:
Tomorrow the promotion will be over and the ranking will slip into obscurity but there are now several thousand Kindle readers who now have a book I wrote on their Kindle and, in it, information on my other books. Will they buy them? I don't know but if even 1% of them do that means a lot of book sales for me.
Next weekend there will be another free offering. Some authors claim that the efficiency of using giveaways to improve sales has diminished since so many people do it but I don't see it that way. To me it is an opportunity to show how I write and, if readers like that, they may come back for more. That's all I ask for. Thanks for reading.