Thursday, May 31, 2012

Guest Blog: "It's The Economy, Stupid" by André Jute

André Jute, who lives near Blarney Castle in Ireland (see picture left) is my guest today. His new book, IT’S THE ECONOMY, STUPID a Rhodes Scholar Education in One Hour, will be officially available on Friday but you can find it on Amazon US and Amazon UKAndré is the author of one of my top ten books for 2011, Iditarod, a Novel of the Greatest Race on Earth.

Striking back with knowledge
a Rhodes Scholar Education in One Hour
by André Jute
Myth is the weirdest thing. “The Economy, Stupid” was not originally a taunt by Clinton to the first George Bush, it was a mnemonic to Bill Clinton to stay on-message. It was in fact James Carville, Clinton’s campaign strategist, telling Clinton not to be stupid. Politics, above the visceral level of “We’ve always been Democrats/Republicans”, is about nothing but economics. That is why at the ivied heritage universities it is called “political economy”, why at the ancient British universities one “reads PPE” — politics, philosophy, economics. Hence the subtitle of “IT’S THE ECONOMY, STUPID a Rhodes Scholar Education in One Hour”. Rhodes Scholarships send colonials to Oxford and Cambridge. Clinton was a Rhodes Scholar.
Economics has been made into a huge, complicated subject by people who want to sound important and clever. But at heart it is simple. According to Adam Smith, the founder of modern economics, “It is not from the benevolence of the butcher, the brewer, or the baker, that we expect our dinner, but from their regard to their own interest. We address ourselves, not to their humanity but to their self-love.” The market works, says Smith, because each individual is “led by an invisible hand to promote an end which is no part of his intention”. Nearer to our own time, Alfred Marshall described economics as the “study of mankind in the ordinary business of life”. That everyone can understand, that everyone takes an interest in, because it is his life, her life, their children’s future. That is why politicians, talking about it, so often spray gobbledygook, because they don’t want anyone to point out how simple it really is. That is why straightforward folk, who know in their hearts that they do understand these matters, become frustrated when politicians talk in jargon intended to hide essential, basic truths.
That is why I wrote a simple book about the simplicity of economics. Some of it is even amusing. And it is short, 21,000 words. That is all that is necessary to give Everyman all the ammunition he needs.
IT’S THE ECONOMY, STUPID a Rhodes Scholar Education in One Hour is sold for 99 cents not because it isn’t worth $2.99, but because I want the maximum number of people to have it in their hands and their heads at election time.
— André Jute
“André Jute writes with great clarity and brevity to deliver a credible and creditable history of western economic theory and actuality in less than 21,000 words. If you know nothing about economics, this booklet is a great way to get started. If you know a bit, this well-structured synopsis is an invaluable aid to organizing what you know into a more coherent whole.” — Bob Fitzconner on Smashwords
IT’S THE ECONOMY, STUPID a Rhodes Scholar Education in One Hour is the second of three books André Jute will publish during the Presidential election. The first was AN ELECTION OF PATRIOTS, a true novel about the moment when during the Eisenhower election when the Press surrendered serious politics to the trivial soundbiting of television. The third book, forthcoming, is EIGHT DAYS IN WASHINGTON, a thriller about a serial killer spiralling in on the White House during an election. André Jute is the author of over forty books published in a dozen languages in well over three hundred editions. His current bestsellers are STIEG LARSSON Man, Myth & Mistress (with Andrew McCoy) and IDITAROD a novel of The Greatest Race on Earth.
Andre’s current books on Amazon: US and UK

André’s blog with contacts, etc:

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