- Writing is lonely, and promoting can be lonelier. Get to know other indie writers. Before you publish, get familiar with the KDP Community discussion board at http://forums.kindledirectpublishing.com/kdpforums/forumindex.jspa and Kindleboards at http://www.kindleboards.com Both sites are loaded with information about self-publishing and, perhaps more importantly, with friendly people.
- Don't become overwhelmed with promotional ideas. It's good to have a long to-do list, but set yourself realistic goals. Decide how many things you'll accomplish each day or week. Choose those you feel most inspired to fulfill.
- Be patient. Your book doesn't have a short shelf life, after which it will be moved aside for more recently published works. Understand that it takes time for people to become aware of your book and that you have time. Don't judge your sales by those of anyone else.