Thursday, January 08, 2009

Okay, I'm Embarrassed....

One of the things I harp about, both on my Marketing Musings blog and to clients, is the importance of "branding" your endeavors. Branding is important --- it helps create an identity for you and/or your business, services, products, etc. This is particularly important for small, independent and micro-publishers who are trying to establish themselves in a gigantic marketplace. One of the best examples of branding I have seen by a small publisher is Level Best Books' covers for their annual crime anthologies.
Like a lot of small publishers I started out with a web site for my small press, www.ParlezMoiPress.com. Then, on the advice of several authorities on marketing, I purchased the URL for my name, too, www.KathleenValentine.com and set up a page for that. After that I acquired the URLs for the books I was either publishing or promoting through Parlez-Moi Press. Every time I did that I set up a web page to go with it. All well and good except..... As I talked more and more to clients about establishing their "look" I became increasingly aware that I was not practicing what I was preaching. It got to the point where it was embarrassing. So right after Christmas I set myself the task of re-designing my own conglomeration of web sites.

Since the site I liked the best was www.KathleenValentine.com, I decided to use that as the model for the rest.

First I re-did www.ParlezMoiPress. I still have content to add but at least I'm not embarrassed by the look of it any more.

Then I went on to add the pages for my four current books --- two of which are published and two of which will be within the year. The first of these is my collection of romantic short stories, My Last Romance and other passions at www.MyLastRomance.com.

Then came the page for The Old Mermaid's Tale. I had a rather extensive site for that and I realized that most of the stuff I had on it was just fluff. I trimmed it down to one page and it is now at The Old Mermaid's Tale:

Since I am frantically trying to get The Mermaid Shawl ready for press (it is with an editor at the moment), I wanted to get that updated because it is getting a lot of visitors. It can be seen at www.MermaidShawl.com:

And, finally, my soon-to-be-published novel, Each Angel Burns, which is going through the final set of editorial changes, need to be added. It is now at www.EachAngelBurns.com:

So, that's my current effort to do for myself what I do for others. I discovered I am an unruly and impatient client! But I think this is a big improvement. Now to get the books out!

Thanks for reading.

1 comment:

  1. Ahh, good at what you do, and able to take your own advice. That's all to often a rare trait.

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